Sales and Marketing Workshops

The fine line between sales and marketing is often vaguely understood and yet it is vital to the success of any organization that those charged with these responsibilities understand the difference. Both departments must know how to integrate a marketing strategy and a sales strategy through the use of a feedback mechanism that constantly replays customer needs, wants and concerns back to those charged with product or service development.

In today's changing marketplace where the environment, need for productivity, skill shortages and increased global competition are all rapidly shifting, sales staff must better understand and communicate with the customer. This starts with being aware of the changing client needs and an ability to see the product through the eyes of the buyer and yet few sales staff have the training needed to accomplish that. Encore Workshops marketing and sales series provide superb contemporary material in sales and marketing including the vital area of handling objections

Workshop Packages

To order individual manuals please go to the manuals order page. Please note that additional manuals can only be ordered once the relevant workshop package has been ordered.

All workshop packages cost $395 USD including delivery.

Handling Objections and Closing Sales

View Sample Pages

Publication Date:
January 2008
Publication Code:
002-07-03-MW
Format:
8.5"x11" finished size
Binding:
Twin loop coil-with custom cover hiding twin loop binding
Cover:
Full colour front and back on 12pt. cornwall cover c1s
Paper Stock:
70lb white book stock
Facilitation Time:
Approx. half-day

Contents

1-year license to deliver the program (see conditions)
1 Printed and bound instructor manual (64 pp)
5 Printed and bound participant Manuals (48pp)
CD containing:
- PowerPoint Deck (5 templates)
- Participant handouts of PPT's (in PDF and MSWord format)
- 3 supplementary handouts (in PDF and MSWord format)
Access code to enable the purchase of additional manuals
Email help line information

Selling to People That Aren't Like Me

View Sample Pages

Publication Date:
March 2008
Publication Code:
001-07-03-MW
Format:
8.5"x11" finished size
Binding:
Twin loop coil-with custom cover hiding twin loop binding
Cover:
Full colour front and back on 12pt. cornwall cover c1s
Paper Stock:
70lb white book stock
Facilitation Time:
Approx. half-day

Contents

1-year license to deliver the program (see conditions)
1 Printed and bound instructor manual (64 pp)
5 Printed and bound participant Manuals (48pp)
CD containing:
- PowerPoint Deck (5 templates)
- Participant handouts of PPT's (in PDF and MSWord format)
- 3 supplementary handouts (in PDF and MSWord format)
Access code to enable the purchase of additional manuals
Email help line information